SVCC was built from the ground up with a unique perspective on how to best serve cyclists. The studio is focused primarily on bike fitting services. Product sales are restricted to custom road and triathlon bikes, as well as the finest accessories from around the world. BMX, cruisers, and kids bikes are left to others who can serve those markets better. SVCC combines expert services based on decades in the sport with only the finest products available.

Karl Etzel, Co-Founder and GM

Karl left the corporate world to start SVCC in late 2007, after 2 decades bike racing and several years of coaching. He shared the frustration of many cyclists who find standard bike shops often staffed by people who know less about the sport than their customers, and decided the time was right for a studio in San Jose that would combine the best in service and product sales. As a frequent business traveler he also spotted the market for high-end bike rentals and tailored the BikeConcierge service around the needs of Silicon Valley's business travelers. In past career incarnations he's designed nuclear reactors for Navy submarines, worked in product marketing in the semiconductor industry, and handled software partnerships in the health care IT space.